to
Professor Lee's
Advanced Marketing Management
Course Syllabus_KIMEP_Fall 2004
Week |
Topics |
Textbook |
Case Study |
Teaching Notes |
Reference |
| Week1 | Course
Syllabus Introduction |
Chapter 1 | N/A |
Print_CH1 | Print_CH2 |
| Week2 | Strategic Marketing Planning | Chapter 3 |
N/A |
Print_CH3 | |
| Week3 | Marketing Intelligence and Creative Problem Solving |
Chapter 4 | Print_CH4 | ||
| Week4 | Understanding Consumer Buying Behavior | Chapter 5 | Print_CH5 | Print_CH6 | |
| Week5 | Marketing Segmentation, Target Marketing, Positioning | Chapter 7 | Print_CH7 | ||
| Week6 | Product Strategy | Chapter 8 | Print_CH8 | ||
| Week7 | Service Marketing Strategy | Chapter 9 | Print_CH9 | ||
| Week8 | Mid-Exam. | MarketingPlan_Guide | |||
| Week9 | Distribution Strategy | Chapter 10 | Print_CH10 | ||
| Week10 | Integrated Marketing Communications Strategy | Chapter 11 | Print_CH11 | Print_CH12 | |
| Week11 | Direct Marketing | Chapter 13 | Print_CH13 | ||
| Week12 | Pricing Strategy | Chapter 14 | Print_CH14 | ||
| Week13 | Measurement of Marketing Performance | Chapter 15 | Print_CH15 | ||
| Week14 | The Marketing Oriented Organization | Chapter 16 | Print_CH16 | ||
| Week15 | Final-Exam(1) | MarketingPlan_Grade | |||
| Week16 | Final-Exam(2) |
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