Criteria for Grading:
Articles reading & essay writing (Team) : 20%
Project 1 (Team): 10%
Project 2 (Team): 30%
Class attendance and participation: 20%
Quizzes 1 & 2: 20%

Recommended for a good class activity:
Instructor will be giving students teaching materials (which are teaching notes, case studies, articles, issue reports, web resources) before each class. Students are encouraged to preview the materials before class and expected to participate in the discussion during class.
Students are also encouraged to visit websites and read the articles of consumer and marketing research agenda regularly during the semester to keep abreast of current events and increase interests in course topics.

Statements on Class Attendance:
As per university policy, attendance is required.
2 percent will generally be deducted from your semester score for each added absence. Arriving to class late multiple times will be treated as an absence.