There are three assignments for this course during this semester.

Assignment 1: Essay writing (Individual): 20 %

Guidelines for an essay writing
Students should select one essay topics driven from the syllabus.
1. Each essay will be 4 pages in length, including tables, title page, and references. The paper should be short, concise, and well written.
2. Avoid verbosity and do not plagiarize the work of others. You must cite your sources.
3. The paper must be typed in 10 point font, Times New Roman, and double-spaced with one inch margins and a title page. List your name and course name on the title page.
4. Provide adequate citations and use Harvard style-guide format for your bibliography. Cite your sources using Harvard style-guide.
5. The essay should be structured and written as if you were going to submit it to professional marketing magazines or present it to a business speech.
6. The essay will have at least 5 independent references from marketing journals (peer reviewed only) such as Journal of International Marketing, International Journal of Research in Marketing, The Academy of International Business, reference books, and industry reports.
7. Turn in two bound hard copies of your essay on the designated date. I will keep one copy and return the other with comments on the day of the mid exam.
8. Submissions (the written essay, source materials in hard copy) should be done by hard copies, not later than the beginning day of class week 7

Essay Grading Criteria (20 point)
1) Timeliness: Whether it is submitted by due date: Maximum 5 point
2) Context: Whether its context is well organized by the guidelines: maximum 5 point
3) Originality and citation: Whether it is appropriately cited on the body and bibliography, according to the citation guidelines: maximum 5 point
4) Significance: Whether the work make a significant contribution to managerial and marketing issues: Maximum 5 point

Assignment 2: Team project- Case Writing Report and Presentation: 30%

Tips for team project
A team project and term paper on a particular international marketing issue will be written by groups of students consisting of maximum 5 members. You will develop specific international marketing strategies and tactics in your paper that you would recommend to marketing professionals to help their international firm improve its marketing performance. The term paper project requires students to think of themselves as decision makers and actually take marketing actions. Each member of the group will receive the same credits for the project grade. The project will count as 30% (the written report 20%, and presentation 10%) of the total grade.

Guidelines for the term paper writing (case writing):
1. Each paper will be 15 pages in length, including tables, title page, and references. The paper should be short, concise, and well written.
2. Write clearly and in an organized manner. Use headings and subheadings to organize the paper.
3. Avoid verbosity and do not plagiarize the work of others. You must cite your sources.
4. The paper must be typed in 10 point font, Times New Roman, and double-spaced with one inch margins and a title page. List all group members and course on the title page.
5. Provide adequate citations and use Harvard style-guide format for your bibliography. Cite your sources using Harvard style-guide.
6. The term paper should be structured and written as if you were going to submit it to a professional marketing association’s conference or present it to a business client.
7. The final paper will have at least 15 independent references from business journals, reference books, and industry reports.
8. You may need to interview marketing managers who work in the international business firm you have selected and may conduct primary survey research.
9. Each group must select a different topic. The professor must approve each paper topic.
10. Turn in two bound hard copies of your final term paper on the designated date. I will keep one copy and return the other with comments on the day of the final exam.
11. Submissions (the written report) should be done by hard copies not later than the beginning day of class week 14.

Guidelines for the presentation
Students/team should prepare a presentation in MS-PowerPoint format with 10~12 slides for the paper (Designs and contents are their creative).
1. Students/team should demonstrate their presentation in class at the designated class time.
2. Submissions (presentation slides) should be done by a hard copy not later than the beginning day of class week 14.

Case Writing Grading Criteria (30 point)
1) Timeliness: Whether it is submitted by due date: Maximum 3 point
2) Context: Whether its context is well organized by the guidelines: maximum 5 point
3) Originality and citation: Whether it is appropriately cited on the body and bibliography, according to the citation guidelines: maximum 5 point
4) Significance: Whether the work make a significant contribution to managerial and marketing issues: Maximum 7 point
5) Professional presentation: Presentations will be conducted in a professional manner: Maximum 10 point.

Assignment 3: Individual- Case Analysis and presentation: 20%

Guidelines for a case analysis:
1. Students should select one case topic driven from the syllabus.
2. Each case analysis will be 4 pages in length, including title page, exhibits, tables, and references. The paper should be short, concise, and well written.
3. The written analyses should focus on analyzing the materials in the case, evaluating the strategy employed by the company, and making appropriate recommendations.
4. Do not summarize the material in the case. Use the material in the case only to support your evaluations, conclusions, and recommendations.
5. In some case, there might be several alternative recommendations. In these situations, evaluate the pros and cons of the alternatives and use these evaluations to form your recommended approach.
6. Avoid verbosity and do not plagiarize the work of others. You must cite your sources.
7. The paper must be typed in 10 point font, Times New Roman, and double-spaced with one inch margins and a title page. List your name and course name on the title page.
8. The case analysis should be structured and written as if you were going to submit it to professional business magazines or present it to a business speech.
9. Turn in two bound hard copies of your case analysis on the designated date. I will keep one copy and return the other with comments on the day of your presentation.
10. You should present the case analysis and demonstrate your presentation in class at the designated class time (presentation Time: 15 minutes)

Case Analysis Grading Criteria (20 point)
1) Timeliness: Whether it is completed on time: Maximum 3 point
2) Content: Whether its content has flourished by extended research, relating to the case: maximum 5 point
3) Analytical skills: Whether the work focus on the key points to managerial and marketing issues: Maximum 7 point
4) Professional presentation: Presentations will be conducted in a professional manner: Maximum 5 point.