Description of the Course:
This course emphasizes globalization and marketing standardization which focuses on global consumers.
This course discusses understanding international marketing environment, developing international marketing strategies, implementing international marketing strategy, and contemporary issues: international perspectives on e-business, SMEs and service industry, and studies cutting edge international marketing strategies and practices designed to enable managers and policy makers to weather the global economic storms.

Course Objectives, Expectations:
With understanding the international marketing environment and current themes that are at the forefront of international marketing by including numerous recent examples from well-known companies, as well as full-length cases that probe international marketing issues in great depth, students will achieve the solutions for “Demonstrating economy of scale with marketing standardization in similarities between and within countries”.
After you have completed this course, you should be able to:
1. Understand the unique challenges involved in managing international businesses and the importance of international marketing in a global economy.
2. Perform a comprehensive analysis of an international marketing situation and make marketing strategy recommendations for managerial action that will create a competitive advantage.
3. Evaluate the impact of recent environmental changes on international marketing.
4. Analyze and apply the various components of the international marketing mix to create marketing performance.
5. Understand and discuss key issues required in managing international marketing.

Course Outline:
Topic1: International Marketing Environment
Topic2: Developing International Marketing Strategy.
Topic3: Implementing International Marketing Strategy
Topic4: Contemporary Issues in International Marketing

The Business College has a mission and objectives aimed at improving a variety of skills among our undergraduate students. These skills plus a few others include:
• Communication skills. In terms of written reports, a good report (1) covers the material of interest adequately, (2) differentiates between opinion, facts, empirical evidence, etc., (3) is accurate, and (4) is clear
• Project management skills, meaning your ability to develop, organize, and conduct your own project from start to end.
• Team work skills, reflected by team work and how you perform as a member of the team.
• Technology skills, e.g., working with data files, software programs, etc.