Required Textbook:

1.“International Marketing: An SME perspective” by Sean de Burca, Richard Fletcher, and Linden Brown,
Harlow, England: FT Prentice Hall, 2004,
ISBN 0-273-67323-8

Recommended Textbook:
1. “Marketing Across Culture”, by Jean-Claude Usunier, 3rd edition,
Harlow, England: FT Prentice Hall, 2000,
ISBN 0-13-010668-2

2. Teaching notes (electronic formats or handouts) by instructor