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There are two assignments for this course during this semester.
Assignment 1: Essay writing (Individual): 20 %
Guidelines for an essay writing
Students should select one essay topics driven from the syllabus.
1. Each essay will be 4 pages in length, including
tables, title page, and references. The paper should be short,
concise, and well written.
2. Avoid verbosity and do not plagiarize the work of others. You
must cite your sources.
3. The paper must be typed in 10 point font, Times New Roman,
and double-spaced with one inch margins and a title page. List
your name and course name on the title page.
4. Provide adequate citations and use Harvard
style-guide format for your bibliography. Cite your
sources using Harvard style-guide.
5. The essay should be structured and written as if you were going
to submit it to management magazines or present it to a business
speech.
6. The essay will have at least 5 independent references
from academic journals (peer reviewed only), reference books,
and industry reports.
7. Turn in two bound hard copies of your essay on the designated
date. I will keep one copy and return the other with comments
on the day of the mid exam.
8. Submissions (the written essay, source materials in
hard copy) should be done by hard copies, not later than the beginning
day of class week 7
Essay Grading Criteria (20 point)
1) Timeliness: Whether it is submitted by due date:
Maximum 5 point
2) Context: Whether its context is well organized by the guidelines:
maximum 5 point
3) Originality and citation: Whether it is appropriately cited
on the body and bibliography, according to the citation guidelines:
maximum 5 point
4) Significance: Whether the work make a significant contribution
to managerial and marketing issues: Maximum 5 point
Assignment 2: Team project- Case Writing Report and Presentation:
30%
Tips for team project
A team project and term paper will be written by groups of students
consisting of maximum 5 members. The term paper project requires
students to think of themselves as decision makers and actually
take logistics actions. Each member of the group will receive
the same credits for the project grade. The project will count
as 30% (the written report 20%, and presentation 10%) of the total
grade.
Guidelines for the term paper writing (case writing):
1. Each paper will be 15 pages in length, including
tables, title page, and references. The paper should be short,
concise, and well written.
2. Write clearly and in an organized manner. Use headings and
subheadings to organize the paper.
3. Avoid verbosity and do not plagiarize the work of others. You
must cite your sources.
4. The paper must be typed in 10 point font, Times New Roman,
and double-spaced with one inch margins and a title page. List
all group members and course on the title page.
5. Provide adequate citations and use Harvard
style-guide format for your bibliography. Cite your
sources using Harvard style-guide.
6. The term paper should be structured and written as if you were
going to submit it to a professional management association’s
conference or present it to a business client.
7. The final paper will have at least 15 independent references
from business journals, reference books, and industry reports.
8. You may need to interview managers who work in the international
business firm you have selected and may conduct primary survey
research.
9. Each group must select a different topic. The professor must
approve each paper topic.
10. Turn in two bound hard copies of your final term paper on
the designated date. I will keep one copy and return the other
with comments on the day of the final exam.
11. Submissions (the written report) should be done by
hard copies not later than the beginning day of class week 14.
Guidelines for the presentation
Students/team should prepare a presentation in MS-PowerPoint format
with 10~12 slides for the paper (Designs and contents are their
creative).
1. Students/team should demonstrate their presentation in class
at the designated class time.
2. Submissions (presentation slides) should be done by
a hard copy not later than the beginning day of class week 14.
Case Writing Grading Criteria (30 point)
1) Timeliness: Whether it is submitted by due date: Maximum 3
point
2) Context: Whether its context is well organized by the guidelines:
maximum 5 point
3) Originality and citation: Whether it is appropriately cited
on the body and bibliography, according to the citation guidelines:
maximum 5 point
4) Significance: Whether the work make a significant contribution
to managerial and marketing issues: Maximum 7 point
5) Professional presentation: Presentations will be conducted
in a professional manner: Maximum 10 point.
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