to
Professor Lee's
Marketing Management
What is the marketing concept and What is emphasized recently?
Course Syllabus
Week |
Topics |
Textbook |
Case Study |
Teaching Notes |
Web Resource |
| week 1 | Course
Syllabus Introduction(hwp97) |
Chapter 2 | Print 1 | ||
| week 2 | Marketing Information System Marketing Research |
Chapter 3 |
Print 2 | ||
| week 3 | Market Segmentation,Targeting,Positioning |
Chapter 4 | Print 3 | ||
| week 4 | Consumer Behavior | Chapter 5 | Print 4 | ||
| week 5 | Industrial Market Behavior | Chapter 6 | Print 5 | ||
| week 6 | Market Position & Marketing Strategy | Chapter 7 | Print 6 | ||
| week 7 | New Product Development | Chapter 8 | Print 7 | ||
| week 8 | Mid-Exam. | ||||
| week 9 | Product Life Cycle & Marketing Strategy | Chapter 9 | Print 9 | ||
| week 10 | Pricing Issues | Chapter 11&12 | Print 10 | ||
| week 11 | Distribution (Place) Issues | Chapter 13&14 | Print 11 | ||
| week 12 | Promotion Issues | Chapter 16&18 | Print 12 | ||
| week 13 | Personal Selling Management | Chapter 17 | Print 13 | ||
| week 14 | International Marketing Issues | Chapter 19 | Print 14 | ||
| week 15 | Service Marketing Issues | Chapter 20 | Print 15 | ||
| week 16 | Final-Exam. |
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