to
Professor Lee's
Marketing Management
Course Syllabus_KIMEP_Fall 2004
Week |
Topics |
Textbook |
Case Study |
Teaching Notes |
Resource |
| Week1 | Course
Syllabus Introduction |
Chapter 10 | Print 10 | Print1 | |
| Week2 | Positioning and Differentiating the Market Offering | Chapter 11 |
Print 11 | ||
| Week3 | Developing New Market Offerings |
Chapter 12 | Print 12 | ||
| Week4 | Designing Global Market Offering | Chapter 13 | Print 13 | ||
| Week5 | Setting the Product and Branding Strategy | Chapter 14 | Print 14 | ||
| Week6 | Managing Services | Chapter 15 | Print 15 | ||
| Week7 | Developing Price Strategies and Programs | Chapter 16 | Print 16 | ||
| Week8 | Mid-Exam. | ||||
| Week9 | Designing and Managing Marketing Channels | Chapter 17 | Print 17 | ||
| Week10 | Managing Retailing, Wholesaling, and Market Logistics | Chapter 18 | Print 18 | ||
| Week11 | Managing Integrated Marketing Communications | Chapter 19 | Print 19 | ||
| Week12 | Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing | Chapter 20 | Print 20 | ||
| Week13 | Managing the Sales Force | Chapter 21 | Print 21 | ||
| Week14 | Managing the Total Marketing Efforts | Chapter 22 | Print 22 | ||
| Week15 | Final-Exam(1) | ||||
| Week16 | Final-Exam(2) |
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