Assignments: (Three assignments)

Guidelines for an essay writing (Individual assignment 1): 20 point

1. Students should select one essay topic driven from the syllabus.
2. Each essay will be 4 pages in length, including tables, title page, and references. The paper should be short, concise, and well written.
3. Avoid verbosity and do not plagiarize the work of others. You must cite your sources.
4. The paper must be typed in 10 point font, Times New Roman, and double-spaced with one inch margins and a title page. List your name and course name on the title page.
5. Provide adequate citations and use a Journal of Marketing style-guide format for your bibliography. Cite your sources using a Journal of Marketing style-guide.
6. The essay should be structured and written as if you were going to submit it to professional marketing magazines or present it to a business speech.
7. The essay will have at least 5 independent references from marketing journals (peer reviewed only) such as Journal of Marketing, Marketing Management, reference books, and industry reports.
8. Turn in two bound hard copies of your essay on the designated date. I will keep one copy and return the other with comments on the day of the mid exam.
9. Submissions (the written essay, source materials in hard copy) should be done by the hard copies not later than the beginning day of class week 7.

A word about essay writing

Make sure that your work does not get shortchanged because of hasty last-minute writing. Your essay will be graded based on evaluations of (1) whether you accomplished the assignment, (2) the richness of your ideas, including the degree to which you generate and support your ideas and key points, (3) the clarity of your work, and (4) the accuracy of your work.

Tips for marketing plan (Team project): 40 points

A term paper (marketing plan) on a business firm will be written by groups of students consisting of maximum 5 members. As the semester progresses, various components of the report will be given to the professor for evaluation. At the end of the semester, all of the sections will be integrated into one final report.
You will develop specific marketing strategies and tactics in your paper that you would recommend to marketing professionals to help their firm improve its marketing performance. The term paper project requires students to think of themselves as decision makers and actually take marketing actions. It will also make the student a more informed person regarding some topic of interest within the area of marketing management.
Each group will elect a marketing manager to guide the work of the other group members of the project. You are free to choose your group members. Each member of the group will receive the same credits for the project grade. The project will count as 40%(the report 20%, source materials in hard copy 10%, and presentation) of the total grade. The group will present the term paper in class at the end of the semester using MS-PowerPoint.

Guidelines for the term paper writing (Team assignment 2) :

1. Each paper will be 15 pages in length, including tables, title page, and references. The paper should be short, concise, and well written.
2. Write clearly and in an organized manner. Use headings and subheadings to organize the paper.
3. Avoid verbosity and do not plagiarize the work of others. You must cite your sources.
4. The paper must be typed in 10 point font, Times New Roman, and double-spaced with one inch margins and a title page. List all group members and course name on the title page.
5. Provide adequate citations and use a Journal of Marketing style-guide format for your bibliography. Cite your sources using a Journal of Marketing style-guide.
6. The term paper should be structured and written as if you were going to submit it to a professional marketing association’s conference or present it to a business client.
7. The final paper will have at least 15 independent references from marketing journals (peer reviewed only) such as Journal of Marketing, Marketing Management, reference books, and industry reports.
8. You may need to interview marketing managers who work in the industry/firm you have selected and may conduct primary survey research.
9. Each group must select a different topic. The professor must approve each paper topic.
10. Turn in two bound hard copies of your final term paper on the designated date. I will keep one copy and return the other with comments on the day of the final exam.
11. Submissions (the written report, source materials in hard copy) should be done by diskette and the hard copies not later than the beginning day of class week 14.

Guidelines for the presentation (Team assignment 3):
Students/team should prepare a presentation in MS-PowerPoint format with 10~12 slides for the paper (Designs and contents are their creative).
1. Students/team should demonstrate their presentation in class at the designated class time.
2. Submissions (presentation slides) should be done by a hard copy not later than the beginning day of class week 14.