JUNGWAN LEE, Ph.D.

E-mail : jwlee119@alum.bu.edu, jwlee1119@yahoo.com
Homepage: http://www.supermanlee.com

HONORS/AWARDS/SPECIAL RECOGNITIONS

• Honors/Awards;
• Best Paper Award (IMDA 12th World Business Congress, Vancouver, 2003)
• TOEIC Scholarship (KMU, 1987)
• Excellent Consultancy Commendation Medal (SMBA, 2001)
• Army Commendation Medal (US Army, 1986)

• Qualification Certificates;
• Specialist of Electronic Commerce Management (KCC, 2000)
• Specialist of Cyber Trade (KITA, 2000)
• Specialist of Business Management Consulting (SBA, 2002)
• Specialist of International Trade (KITA, 1998)
• Specialist of Logistic Management (MOCT, 2001)
• Specialist of Shipping Management (MOMAF, 1991)

PUBLICATIONS/RESEARCHES

• 4 Books (1999~2003)
• 10 Research Papers (1999~2003)

EDUCATION

Ph. D. in Business Administration (Marketing concentration),
SOONGSIL UNIVERSITY, GRADUATE SCHOOL, SEOUL, KOREA February 2002

Master of Science in Administrative Studies, E-Commerce concentration,
BOSTON UNIVERSITY, METROPOLITAN COLLEGE, BOSTON, MA, USA September 2003

Master of Science in International Finance, Finance Dept.,
MYONGJI UNIVERSITY, GRADUATE SCHOOL, SEOUL, KOREA February 2000

Master of Business Administration, Business Management Dept.,
HANKUK UNIVERSITY, GRADUATE SCHOOL, SEOUL, KOREA February 1992

Bachelor of Arts, Business Administration Dept.,
KOREA MARITIME UNIVERSITY, SCHOOL OF MANAGEMENT, PUSAN, KOREA February 1989

EXPERIENCE

BOSTON UNIVERSITY, BOSTON, MASSACHUSETTS, U.S.A.
Instructor: January 2003~June 2003
• Lectured the course of “International Commerce: Pacific Basin & East Asia” for Master degree program at Metropolitan College, Boston University.

SOONGSIL UNIVERSITY, SEOUL, KOREA
Instructor, March 2001~July 2004
• Lectured the courses of “International Business Management”, “Marketing Research”, “New Products Marketing” at SOONGSIL UNIVERSITY.

NAMSEOUL UNIVERSITY, CHEONAN, KOREA
Visiting Professor, March 2000~July 2001
• Lectured the courses of “E-Business Engineering (ERP,SCM)”, “Data Mining & CRM”, “Web Language and Technology” at NAMSEOUL UNIVERSITY.

SMALL BUSINESS ADMINISTRATION (SBA), SEOUL, KOREA
Government Administration.
Consultant, Small Business Development Center, July.1999~July 2002 http://www.sbdc.or.kr/
• Consulted 189 small businesses in E-Business, Marketing.
• Evaluated E-Business Plans and Feasibility Studies of 80 Venture SMEs by New Technology Development Program, SBA (2001)
• Supervised a project of developing a cyber consulting center http://www.sohoexpo.or.kr
• Developed a Forecasting Model and a Diagnostic Model for small business performance measure.

KOREA FUTURES MANAGEMENT CORPORATION, SEOUL, KOREA
Business Consultancy in E-Business, Marketing, International Trade Categories
President, and Executive Consultant, January 1996~ June 1999
• Consulted 11 SMEs about Business Transformation and E-Business Strategies.
• Supervised developing a Cyber Trade Website http://www.autopartskorea.com .
• Facilitated a Seminar on E-Business “Internet Business Strategies for Auto-parts Industry of Korea ” under cooperation with MINISTRY OF COMMERCE, INDUSTRY AND ENERGY and KOREA ECONOMIC DAILY NEWSPAPER (September 1998).
• Recruited and Trained 186 Sales forces for an Education and Computer Service Organization.

WHARYON TRANSPORT CORPORATION, SEOUL, KOREA
Medium sized Business Firm in Transportation, Logistics, International Trade Categories
Managing Director, Shipping Department and Trading Department, August 1989~December 1995
• Supervised 3 joint venture contracts of Korean businesses in China and Mongolia.
• Facilitated investments of 65 Korean business firms into China markets.
• Traveled for business more than 100 times to China, Japan, Mongolia, Hong Kong, Russia.
• Directed 154 staffs working for the businesses, three subsidiary companies.

OTHERS

• Language Capabilities; Multilingual. Native Korean
Fluent in English, Proficient in Chinese (Mandarin), Japanese.

• Computer Skills; Skilled User of HTML, Java Script, VBScript, MS-Office, Dreamweaver MX, and Statistical Analysis Packages: SAS, SPSS, AMOS, EXCEL.

• Memberships; Academy of International Business (AIB), International Development Management Association (IDMA), American Marketing Association (AMA), Korea of Management Information System (KMIS), Korean Association of Small Business Studies (KASBS), Korean Distribution Association (KODIA), Korean Marketing Association (KMA).

RESEARCH PAPERS & PUBLICATIONS

Lee, Jungwan (2003). “A Motivation-Experience-Performance Process to Understanding Internet Consumer Behavior: SEM approach with Bootstrapping.” Best Paper Award. Proceedings of the 12th Annual World Business Congress, International Management Development Association. June 25-29,2003 Vancouver, Canada., pp347-356.

Lee, Jungwan (2004). “An Empirical Model for Segmenting Global Markets by the Drivers of Cross-national Diffusion of Adoption: in the Internet Service Market.” Dissertation of Ph.D. Soongsil University. Seoul, Korea.

Lee, Jungwan (2000). “A study on Financing Strategy of Internet Venture Businesses.” Master Thesis, MyoungJi University, Seoul, Korea.

Lee, Jungwan (1992). “A study on Management Information System of International Logistics.” Master Thesis, Hankuk University of Foreign Studies, Seoul, Korea.

Lee, Jungwan (2003). “Measuring and forecasting market demand in IT industry: Time series techniques to forecast IT industry.” Journal of Transnational Management Development, Accepted on March 2003 for the forthcoming Volume, July 2004.

Lee, Jungwan (2002). “Measurement scale of consulting service quality.” Proceedings of the year 2002 Spring Academic Seminar of Korean Association of Small Business Studies. April 30, 2002, Seoul, Korea, pp. 103-120.

Lee, Jungwan (2002). “Forecasting a demand of educational programs for small business start-ups.” Unpublished research project, Small Business Administration of the Republic of Korea, Seoul, Korea.

Lee, Jungwan (2002). “Assessing small business productivity.” Unpublished research project, Small Business Administration of the Republic of Korea, Seoul, Korea.

Lee, Jungwan (2000). “A study on development strategy of Seoul Metropolitan industry.” Unpublished research project, Seoul Metropolitan Industry Promoting Foundation, Seoul, Korea.

Lee, Jungwan (1998). “Internet business strategy in auto-parts manufacturing industry.” Korea Automobile Manufacturing News. October 1998, pp. 6-12.

BOOKS

Lee, Jungwan (2003). Family Business Management and Entrepreneurship. Seoul, Korea: YoungEun Publishing, pp. 1-333.

Lee, Jungwan (2002). SOHO Business Management & Entrepreneurship (2nd ed.). Seoul, Korea: SaeRoWoonJeAn Publishing, pp.1-337.

Lee, Jungwan (2000). Chapter1-2, 4-8, 10-11, Venture Business Start-Up, Management, and Supportive Public Policies, pp.1-75, pp. 115-332, pp. 372-452. In Lee, Jungwan, Hyeongkil Kim, and Koodo Cheong, Venture Business Management. Seoul, Korea: DooNam Publishing.

Lee, Jungwan (1999). Marketing Management in Export Enterprise. Seoul, Korea: ShinHeung College Press, pp. 1-280.

TEACHING INTERESTS

Marketing:
International Marketing/Cross-Cultural Marketing
Marketing Management/Marketing Strategy
Marketing Research/Marketing Models
Database marketing/Internet Marketing

Management:
International Business/Management
Entrepreneurship/Leadership
e-Commerce/e-Commerce strategy

RESEARCH INTERESTS

International Marketing/Management:
Consumer behavior in cross-culture
Customer management in cross-culture
Marketing strategies in cross-culture
Measuring/Forecasting market opportunities in cross-nations

International Business:
e-Commerce in cross-culture
Entrepreneurship in cross-culture
Leadership in cross-culture

SUMMARY OF KEY PAPERS

1. Best Paper Award: A Motivation-Experience-Performance process to understanding Internet consumer behavior: SEM approach with bootstrapping (“Best Paper Award” from 12th Congress of International Management Development Association, IMDA)

This study identifies the consumer motivations to the Internet is universal across cultures, constitutes needs-of-hierarchy in descending order, beginning with the most importance: e-mail, information search, chatting, professional works, and e-commerce. They are communication, community, and commerce. The three basic elements in Internet consumer behavioral process are motivations, experience, and performance. Therefore, the ways to motivate e-commerce consumers are not quite different between cultures, to facilitate consumer experience through communication and community, and to increase consumer performance through web transaction experiences.
This study illustrates structural equation modeling (SEM) technique in testing theories and developing a structural model, with demonstrating confirmatory factor analysis, bootstrapping, parameter estimation methods, and comparison of competing nested models.

Key Words
Motivation, Consumer experience, Internet consumer behavior, structural equation model, bootstrapping

2. Dissertation of Ph.D.: An Empirical Model for Segmenting Global Market by the Drivers of Cross-national Diffusion: in the Internet Service Markets

Global market can be segmented by the drivers of cross-national diffusion of adoption and response elasticity. Some countries are fast adopters of the service, whereas some countries require a lag period to adopt the service. In the case of continuous innovations, such as Internet services, the network effects, the learning effects, and the synergy effects drive not only its diffusion but the diffusion of the earlier generations. In such cases, diffusion will occur more quickly since consumers have some related knowledge, networked, and synergistic effects. The diffusion drivers can help marketer segment global markets more appropriately. With applying new bases, such as the regional economic blocks, diffusion patterns of adoption, for segmenting global markets, marketers segment global markets for practical purposes. Having knowledge the diffusion drivers of the target market segments can help marketers make mode-of-entry and order-of-entry decisions and competitive marketing strategies.

Key Words
Global Market Segmentation, Diffusion, Regional Economic Bloc, Internet User , Panel Data

3. Journal of Transnational Management Development: Measuring and Forecasting Market Demand of IT Industry

This study identifies a future growth potential of information technology (IT) industry and demonstrates time series techniques: moving average, exponential smoothing and decomposition method, and regression techniques to forecast IT market demand with optimizing a prediction power.
The findings are twofold: The first, a transnational IT market demand will grow in linearity, which will be larger and faster growth in OECD countries rather than in ASEAN. The second, the decomposition method is the most precise technique to forecast a growth potential of IT industry, whereas the multiple regression model is the most explanatory technique, when the relevant market indicators: PCs at home and mobile phone subscriber are supported, to measure the market demand of Internet use.

Key Words
Information Technology, Internet, Market Demand, Forecasting, Time Series, Regression