1. Familiarize MBA students with various areas of investigation for problem-oriented academic marketing research.
2. Introduce a strategic marketing perspective to the identification of research problem areas.
3. Socialize MBA students into the process of developing research ideas and undertaking the research.
4. Understand the role of marketing managers and how to apply marketing concepts to a wide range of management situations.
5. Acquire analytical skills to define marketing problems, identify opportunities, and interpret their implications for decision-making.
6. Apply both qualitative and quantitative tools to marketing problems.
7. Develop practical communication skills by using persuasive arguments in support of well-grounded management actions.

The Business College has a mission and objectives aimed at improving a variety of skills among our MBA students. These skills plus a few others include:
• Communication skills. In terms of written reports, a good report (1) covers the material of interest adequately, (2) differentiates between opinion, facts, empirical evidence, etc., (3) is accurate, and (4) is clear
• Project management skills, meaning your ability to develop, organize, and conduct your own project from start to end.
• Team work skills, reflected by team work and how you perform as a member of the team.
• Technology skills, e.g., working with data files, software programs, etc.

Course Outline:

Topic1: Analyzing marketing opportunities
Topic2: Developing marketing strategies
Topic3: Managing marketing programs

Requirements:
Prerequisites are required. The students are assumed to have some understandings of the principles of marketing, marketing research, data analysis, and computer skills. If not, the instructor’s consent to be needed.