to
Professor Lee's
Marketing Research
What is the tool for marketing research emphasized recently?
Course Syllabus
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Week |
Topics |
Textbook |
Case Study |
Teaching Notes |
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| week 1 | Course
Syllabus Introduction(hwp97) |
Chapter 1,5 | Print 1_5 | ||
| week 2 | Causal Research & Experiment Design | Chapter 4,6 |
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| week 3 | Scale & Measurement |
Chapter 8 | |||
| week 4 | Sampling | Chapter 9,11 | |||
| week 5 | Descriptive Statistics | Chapter 12,13 | |||
| week 6 | Regression Analysis | Chapter 14,15 | Print 6 | ||
| week 7 | Variance Analysis (ANOVA) | Chapter 16 | Print 7 | ||
| week 8 | Mid-Exam. | ||||
| week 9 | Discriminant Analysis | Chapter 17 | Print 9 | ||
| week 10 | Logit Analysis | Chapter 18 | |||
| week 11 | Conjoint Analysis | Chapter 19 | Print 11 | ||
| week 12 | Factor Analysis | Chapter 20 | Print 12 | ||
| week 13 | Cluster Analysis | Chapter 21 | Print 13 | ||
| week 14 | Multidimension Scaling(MDS) | Chapter 22 | Print 14 | ||
| week 15 | Structural Equation Modeling(SEM) | Chapter 23 | Print 15 | ||
| week 16 | Final-Exam. |
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