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VXwk*R=nE^]:s ?S K4TQ`4 NЗhՍFc3'{CVwni6Tf e- __ح.٤ZlOІK|EÌ"ppON'Jg]+9ސ df.)pSs\Zku HGv4B2v*-xmSb9e3 x8olS[e)߃,MdZA{ȭ8L"q_$ܗ5aN=:=}^R }]%g&.Af75L1Ž%;U+L7nlu.η v‮,p#Dt]]D(NL7d6F})( 9拡6Oz2TV2% =bauC9[ ~ko%20mXݪwG5nmu/Ҟoշ2Wt?;[L8yGkX7E;zsF:u%ZFp%f1¼j,+&/YteNBMN6(tPJ@ @ @@@@@`@```@@@@ @ @ @ @@ @ @ ` @` ` ` @ @ @ @ @@@@@ @@ @ @ @@@@@@@@@@`@@`@`@`@@@@@@@@@@@@@@@@@@@@@`@``` `@ ` ` `@`@@`@`@```@```````@````@````@````@```@ @ @@@@@`@```@@@@@ @ @@@@@`@```@@@@@ @ @@@@@`@```@@@@@ @ @@@@@`@```@@@@fA12w ġa˅ 1.ġa˅⬁ q ġa˅(Conjoint analysis)e A e ᬡaa xe aaaaA aae ai qa a Ai 嬂iai bae 󤡷a. b iaa eѩ⸥ e aw⸥ A/ᬡa wi ae i ae awi isaa A⸥ aa awi waeae i A ea. ġa˅e 1970e Aᬁ 鐡 a baa AeAe aAŷˡa Aa, GE, P&G w a⸡, a ǡ,BCG w a 鬷Aai ġa˅i i awaС a. ġa˅⬁ e ,A΢ a ab wAA e b abi Ɂ Aai ae a. ,b Awi A Ai awa ʳe aIAe(choice simulation)i aa wAIi baС aw aw e Ai iae a. ġa˅e A Swa, wi e wAI b, w A ͡a, Aabi, wA wA wawe aAŷ˅⬡󤡷a. 2.ġa˅⬁ Aw 1) Aw ġa˅⬁ Awe wi waeA ¢aši a baСg wa ii awi ae a. ġa˅e w(A/ᬡa) e q(aҢ/) i aС e isa aeI ae i aea. eae {e a eAe wA wsai wA e A 嬡ѡ wai Ɂ i w ai aa, {e e aq {e ei i a. 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