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Marketing Research

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1.Áß°£°í»ç (»ç·Ê¿¬±¸ ·¹Æ÷Æ®-°³ÀÎ ) ÀÛ¼º¿ä·É:

ÆäÀÌÁö ºÐ·®: ÃÑ 4ÆäÀÌÁö (º»¹®: 12Æ÷ÀÎÆ®, ¼ÒÁ¦¸ñ: 14Æ÷ÀÎÆ®, ½Å¸íÁ¶)

ÀÛ¼º¼ø¼­:
Á¦ 1ÆäÀÌÁö: Á¦¸ñ, Âü°í¹®Çå, ÇÐÀû ¹× ÀÎÀû»çÇ×
Á¦ 2~4 ÆäÀÌÁö: Àüü³»¿ë ¿ä¾à¼­ (12Æ÷ÀÎÆ®)
** Âü°í¹®Çå ¸ñ·Ï (ÀúÀÚ¸í, ¹ßÇ¥³âµµ, "³í¹®Á¦¸ñ/º¸°í¼­Á¦¸ñ", ¹ßÇàó/±â°ü, ¼ö·ÏÆäÀÌÁö ½ÃÀÛ-³¡ ÆäÀÌÁö ¼øÀ¸·Î ¸í±âÇÒ°Í)

Á¦Ãâ¹æ¹ý:
ÀÛ¼ºµÈ ·¹Æ÷Æ® 1ºÎ¸¦ ÇÁ¸°Æ®ÇÏ¿© ¼ö¾÷½Ã°£¿¡ ±³¼ö¿¡°Ô Á¦ÃâÇÒ°Í

Á¦Ãâ±âÇÑ: ¼ö¾÷ 9ÁÖÂ÷ ¼ö¾÷ÀÏÀÎ 2004³â 4¿ù 29ÀϱîÁö(22:00½Ã)

»ç·Ê¿¬±¸¿ä·É:

1. ÇлýÀº °¢ÀÚ »ç·Ê¿¬±¸ ÅäÇÈ(ºÐ¼®¹æ¹ý)À» ¼±Á¤ÇÑ´Ù.
2. ¼±ÅÃÇÑ ÅäÇÈ¿¡ ´ëÇÑ °ü·Ã ¹®Çå°ú ÀڷḦ Á¶»çÇÑ´Ù.(°¢ °³Àδç ÃÖ¼Ò 3Æí ÀÌ»óÀÇ Âü°í¹®ÇåÀ» Á¶»ç. º¹»çÇÏ¿© Âü°íÇÏ¿©¾ß ÇÑ´Ù).
3. °³ÀÎÀÌ Á¶»çÇÑ ¹®ÇåÀ» Åä´ë·Î ÀüüÀûÀÎ »ç·Ê¿¬±¸ ·¹Æ÷Æ®¸¦ ±¸¼ºÇÑ´Ù.
4. ÀÛ¼ºµÈ ·¹Æ÷Æ®´Â Ãâ·ÂÇÏ¿© ¼ö¾÷½Ã°£Áß¿¡ Ãâ·Â¹° 1ºÎ¸¦ ±³¼ö¿¡°Ô Á¦ÃâÇÑ´Ù.

»ç·Ê¿¬±¸ ÅäÇÈ:
¼ö¾÷°èȹ¼­»ó¿¡ ³ªÅ¸³­ ¼ö¾÷ÀÇ ÁÖÁ¦ ¹× ³»¿ë 14°³ Áß¿¡¼­ 1°³ ¼±Á¤ÇÑ´Ù.

°³ÀÎ °úÁ¦¹°:

¸ðµç ÇлýÀº »ç·Ê¿¬±¸½Ã ÂüÁ¶ÇÏ¿´´ø Âü°í¹®Çå ¹× ÀڷḦ ÃÖ¼Ò 3ÆíÀÌ»ó »çº»ÇÏ¿© ±³¼ö¿¡°Ô Á¦ÃâÇÏ¿©¾ß ÇÑ´Ù. (°¢ ³í¹®ÀÇ »ó´Ü ¿ìÃà¿¡ ÇлýÀ̸§, Çйø, Çаú µîÀ» ¸í±âÇÒ°Í)

 

2. ±â¸»°í»ç (ÆÀ ÇÁ·ÎÁ§Æ®) ÀÛ¼º¿ä·É:

ÆäÀÌÁö ºÐ·®: ÃÑ 10ÆäÀÌÁö (º»¹®: 12Æ÷ÀÎÆ®, ¼ÒÁ¦¸ñ: 14Æ÷ÀÎÆ®, ½Å¸íÁ¶)

ÀÛ¼º¼ø¼­:
Á¦ 1ÆäÀÌÁö: Á¦¸ñ, Âü¿©Àοø ÇÐÀû ¹× ÀÎÀû»çÇ×
Á¦ 2ÆäÀÌÁö: ÇÁ·ÎÁ§Æ® ¸ñÂ÷, Àüü³»¿ë ¿ä¾à¼­ (ÇÑ±Û 300ÀÚ À̳», 12Æ÷ÀÎÆ®)
Á¦ 3~8/9ÆäÀÌÁö: ÇÁ·ÎÁ§Æ® ¿¬±¸ º»¹®³»¿ë
Á¦9~10ÆäÀÌÁö: Âü°í¹®Çå ¸ñ·Ï (ÀúÀÚ¸í, ¹ßÇ¥³âµµ, "³í¹®Á¦¸ñ/º¸°í¼­Á¦¸ñ", ¹ßÇàó/±â°ü, ¼ö·ÏÆäÀÌÁö ½ÃÀÛ-³¡ ÆäÀÌÁö ¼øÀ¸·Î ¸í±âÇÒ°Í)

Á¦Ãâ¹æ¹ý:
¿Ï¼ºµÈ ÇÁ·ÎÁ§Æ® º¸°í¼­ ÆÄÀÏÀº µð½ºÄÏÀ¸·Î Á¦ÃâÇϰí
·¹Æ÷Æ® 1ºÎ´Â ÇÁ¸°Æ®ÇÏ¿© ¼ö¾÷½Ã°£¿¡ ±³¼ö¿¡°Ô Á¦ÃâÇÒ°Í

Á¦Ãâ±âÇÑ: ¼ö¾÷ 16ÁÖÂ÷ ¼ö¾÷ÀÏÀÎ 2004³â 6¿ù 17ÀϱîÁö(22:00)

»ç·Ê¿¬±¸¿ä·É:
1. ÇлýµéÀº 3~5¸íÇÑ¿¡¼­ ÆÀÀ» ±¸¼ºÇÑ´Ù.
2. ÆÀ ±¸¼ºÈÄ ÇÁ·ÎÁ§Æ® ÅäÇÈÀ» ¼±Á¤ÇÑ´Ù (ÇÑ ÆÀ´ç ÇÑ ÅäÇÈ)
3. ¼±ÅÃÇÑ ÅäÇÈ¿¡ ´ëÇÑ °ü·Ã ¹®Çå°ú ÀڷḦ Á¶»çÇÑ´Ù.
4. ÆÀ¿øµéÀÌ Á¶»çÇÑ ¹®ÇåÀ» Åä´ë·Î ÀüüÀûÀÎ ÇÁ·ÎÁ§Æ® º¸°í¼­¸¦ ±¸¼ºÇÑ´Ù.
5. ÆÀ¿øÁß ´ëÇ¥ 1ÀÎÀ» ¼±Á¤ÇÏ¿© ¹ßÇ¥ÀڷḦ ÀÛ¼ºÇÏ°í ¹ßÇ¥Áغñ¸¦ ÇÑ´Ù.
( 15ºÐ À̳», ÆÄ¿öÆ÷ÀÎÆ® ½½¶óÀ̵å 15Àå À̳»)
6. ÀÛ¼ºµÈ ·¹Æ÷Æ®´Â °¢ÆÀÀÇ ´ëÇ¥ÀÚ°¡ ±³¼ö¿¡°Ô µð½ºÄÏÀ¸·Î Á¦ÃâÇϰí, ¼ö¾÷½Ã°£Áß¿¡ º¸°í¼­ Ãâ·Â¹° 1ºÎ¸¦ ±³¼ö¿¡°Ô Á¦ÃâÇÑ´Ù.

ÆÀ ÇÁ·ÎÁ§Æ® ÅäÇÈ:
ȸ±ÍºÐ¼®, ºÐ»êºÐ¼®, ÆÇº°ºÐ¼®, ÄÁÁ¶ÀÎÆ®ºÐ¼®, ¿äÀκм®, ±ºÁýºÐ¼®, ´ÙÂ÷¿øÃ´µµ¹ý, ±¸Á¶¹æÁ¤½Ä Áß¿¡¼­ ÅÃ1

 

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