to Professor Lee's
Marketing Research

What is the tool for marketing research emphasized recently?
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Text Books

주교재:

1. "마케팅조사론" , 최서일,학현사, ISBN 89-86411-15-6

 

참고교재:

1. "다변량분석의 이론과 실제", 차석빈 외, 학현사, ISBN 89-85735-29-2

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