Course Objectives, Expectations:

The purpose of this course is to develop knowledge and skills in the managerial aspects of marketing. The course provides an in-depth understanding of marketing as the basis for general management decision-making and as a framework for analyzing business situations. The specific objectives are to:

1. Familiarize students with various areas of investigation for problem-oriented academic marketing research.
2. Introduce a strategic marketing perspective to the identification of research problem areas.
3. Socialize students into the process of developing research ideas and undertaking the research.
4. Understand the role of marketing managers and how to apply marketing concepts to a wide range of management situations.
5. Acquire analytical skills to define marketing problems, identify opportunities, and interpret their implications for decision-making.
6. Apply both qualitative and quantitative tools to marketing problems.
7. Develop practical communication skills by using persuasive arguments in support of well-grounded management actions.

The Business College has a mission and objectives aimed at improving a variety of skills among our students. These skills plus a few others include:
• Communication skills. In terms of written reports, a good report (1) covers the material of interest adequately, (2) differentiates between opinion, facts, empirical evidence, etc., (3) is accurate, and (4) is clear
• Project management skills, meaning your ability to develop, organize, and conduct your own project from start to end.
• Team work skills, reflected by team work and how you perform as a member of the team.
• Technology skills, e.g., working with data files, software programs, etc.