to
Professor Lee's
Marketing
What is the marketing concepts and tools? What is emphasized recently?
Course Syllabus
| Week |
Topics |
Textbook |
Teaching Notes |
Self-test Questions |
Others |
| Week 1 | Identifying market segments and selecting target markets | Chapter 10 |
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| Week 2 | Positioning and differentiating the market offering | Chapter 11 |
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| Week 3 | Developing new market offerings | Chapter 12 |
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| Week 4 | Designing global market offerings | Chapter 13 |
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| Week 5 | Setting the product and branding strategy | Chapter 14 |
Quiz 1 | ||
| Week 6 | Managing services | Chapter 15 |
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| Week 7 | Developing price strategies and programs | Chapter 16 |
Individual essay Due | ||
| Week 8 | Mid-Exam | ||||
| Week 9 | Designing and Managing marketing channels | Chapter 17 |
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| Week 10 | Managing retailing, wholesaling, and market logistics | Chapter 18 |
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| Week 11 | Managing integrated marketing communications | Chapter 19 |
Quiz 2 | ||
| Week 12 | Managing advertising, sales promotion, public relations, and direct marketing | Chapter 20 |
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| Week 13 | Managing the sales force | Chapter 21 |
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| Week 14 | Managing the total marketing efforts | Chapter 22 |
Team project Due | ||
| Week 15 | Final-exam: project presentations | ||||
| Week 16 | Final-exam: project presentations | ||||
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***Click! Download 1) Syllabus (Ms-word) |
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