to Professor Lee's
Distribution Channels & Franchise

Why the distribution channel emphasized recently?

Course Syllabus

Week	Topics	Textbook	Case Study	Teaching Notes	Web Resource
week 1	Course Introduction
week 2	ChoSeok Holiday- No Class
week 3	Marketing Channel Concepts Environment of Marketing Channels	Chapter1&3		Print 1 Print 3
week 4	Behavioral Process in Marketing Channels	Chapter 4		Print 4
week 5	Strategy in Marketing Channels	Chapter 5		Print 5
week 6	Designing in Marketing Channels	Chapter 6		Print 6
week 7	Motivating the Channel Members	Chapter 9		Print 9
week 8	Mid-Exam.
week 9	Product Issues in Channel Management	Chapter 10		Print 10
week 10	Pricing Issues in Channel Management	Chapter 11		Print 11
week 11	Promotion through the Marketing Channel	Chapter 12		Print 12
week 12	Logistics in Channel Managment	Chapter 13		Print 13
week 13	Electronic Marketing Channels	Chapter 15		Print 15
week 14	Franchise Concepts and Environment	1-4		Print
week 15	Franchise Contract Practice	5-8, Appendix		Print
week 16	Final-Exam.

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