to Professor Lee's
Distribution Channels & Franchise

Why the distribution channel emphasized recently?

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Textbooks

ÁÖ±³Àç:

1. "Marketing Channels: A management View" (6th Ed.), Bert Rosenbloom, The Dryden press, ISBN 0-03-024482-x

2. "ÇÁ·£Â÷ÀÌÁî½Ã½ºÅÛ", Áß¼Ò±â¾÷û ¼Ò»ó°øÀÎÁß¾Ó¼¾ÅÍ (1999)

 

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